Meet Madison

I'm a mom and the creator of Rooted.  

For nearly a decade, I worked in the mental health and family systems as a BHCM II and LPCC, supporting children, teens, and families through some of life's hardest and most overwhelming moments. 

Throughout that work, I saw the same thing over and over again:

Parents deeply cared about their children, 

I'm a mom and the creator of Rooted.  

For nearly a decade, I worked in the mental health and family systems as a BHCM II and LPCC, supporting children, teens, and families through some of life's hardest and most overwhelming moments. 

Throughout that work, I saw the same thing over and over again:

Parents deeply cared about their children, but in the moments that mattered most, they often didn't know what to say or do. 

And honestly? Most were never taught. 

That's why I created Rooted.

Rooted started as sex education.

But the more I worked with families, the more I realized the real issue went far beyond that. 

Kids don't just need information. 

They need:

• connection
• safety
• emotional support
• boundaries
• confidence
• adults who know how to respond calmly in hard moment

And parents need support too. 

I created Rooted to help families n

Rooted started as sex education.

But the more I worked with families, the more I realized the real issue went far beyond that. 

Kids don't just need information. 

They need:

• connection
• safety
• emotional support
• boundaries
• confidence
• adults who know how to respond calmly in hard moment

And parents need support too. 

I created Rooted to help families navigate the conversations and situations that happen in real life, the ones that don't wait for a therapy appointment or a perfect moment. 

The goal was helping families feel more connected, supported, and understand.